Lose weight with a plan you can actually stick to.
Strivy, your AI coach, builds your routine, estimates your meals from a photo and tells you every day how you're doing.
7 days free on the annual plan for eligible accounts. Then US$14.58/mo billed yearly, or US$29/mo.
See the app in action
Calories and macros, one photo
This is what a day looks like for people already using StriveUp.
- 1,900+workouts completed
- 4,400+meals logged
Their workouts, their meals and their streaks, shared by their authors in the app's community.
This is what a day with StriveUp looks like.
Five moments of your day with Strivy: train, eat, see how you're doing, share it and talk it through.
You know what's on today.
Open the app and today's session is ready: exercises, sets, weight and rest. Log each set with a tap or by voice, and when you finish Strivy tells you the next step.
Photo, estimate, saved.
Take a photo of your plate, Strivy detects the food and estimates calories and macros. You adjust the portions if needed and save. No searching lists, no adding up.
You know if you're getting closer to your goal weight.
Strivy pulls together what you logged (meals, workouts, water and weight check-ins) and tells you plainly how you're doing and what to adjust. No spreadsheets.
Challenges and goals that push you.
Every month there's a challenge with other StriveUp users and a ranking to see where you stand. Build streaks, set goals, and Strivy tells you how to catch the person above.
And at the end of the day, you talk to Strivy.
Ask how you're doing on your goal, tell it how you felt and how you slept, and Strivy puts that together with what you logged to tell you what's on tomorrow.
7 days free on the annual plan for eligible accounts. Then US$14.58/mo, billed yearly (US$174.99), or US$29/mo.
Starting is easy. Sticking with it is the hard part.
Almost everyone starts motivated. StriveUp is built for week three, when motivation isn't enough anymore.
With StriveUpWant a person checking that you follow through, too? See Online Coach
What happens after you start.
No sales call, no long forms.
Step 1:Today
Create your account
With your email, in a few steps.
Step 2:Today
Choose your plan
Monthly: US$29 today. Annual: 7 days free if eligible, or US$174.99 today.
Step 3:In minutes
Complete your profile
Your level, your time and your goal.
Step 4:In minutes
Strivy builds your routine
Your first week with AI, based on your profile.
At renewal
Continue or cancel
US$29/mo or US$174.99/yr. Cancel before renewal.
One plan. Two ways to pay for it.
Everything you saw above, in one app. No contract.
US$174.99 today; renews yearly
No free trial. Renews monthly.
- TodayUS$174.99 is charged for one year.
- In 12 monthsIt renews for US$174.99.
- AnytimeCancel the renewal from the web or the app.
US$174.99 today for one year. Renews yearly; cancel the renewal anytime from the web or the app.
- Secure Stripe checkout
- Cancel anytime
- iPhone and Android
App Only includes
- A training routine built for you, aimed at your goal
- Log sets with one tap or by voice
- Meals by photo, text or voice with macro estimates
- Progress: weight, measurements, sessions and trends
- Strivy, StriveUp's AI, 24/7 in the chat with your data
- Challenges and a leaderboard with other StriveUp users
Does not include a human coach. If you want one, see Coaching below.
Optional, on top of the app
A coach who keeps you accountable.
Strivy guides you every day. Your coach checks that you follow through, messages you when you drift and adjusts the plan with you.
Certified Meta Fitness Studio coaches, with 100+ in-person transformations.
Online Coach
Accountability coach
- Weekly check-in: what you did and what you didn't
- Messages you on WhatsApp if you go off plan
- Reviews and adjusts your plan every 21 days
- Certified Meta Fitness Studio coach
- Everything in Solo App included
What Meta Fitness Studio clients say
They trained in person with these same coaches. These aren't Solo App results and every body responds differently.
Questions about coaching? Message us on WhatsApp; we reply during business hours.“On my own I held myself back. I needed someone to follow up and correct my form. I lost fat, my abs show more and I lift heavier.”
Karla · Strength training member“Unlike a regular gym, here you always have your time slot and someone watching every exercise. I feel great and very satisfied.”
Caroline · Strength training member“What I like most about personalized training is that you get a trainer and a routine built specifically for you and your needs.”
Maríel · Strength training member
What people ask us.
Anything else? Message us on WhatsApp; we reply during business hours.What does App Only include and how much is it?
A routine built for you, set logging, meals by photo, text or voice, your progress, and Strivy, StriveUp's AI, 24/7. It's US$174.99 a year (US$14.58/mo) with 7 days free for eligible accounts, or US$29 a month with no trial. It renews for the period you chose; cancel the renewal anytime and keep access through the end of the paid period.
How do the 7 free days work?
If your account is eligible, the annual plan starts with 7 days at no charge. US$174.99 is charged afterward unless you cancel first. If you're ineligible, an immediate US$174.99 annual charge requires your explicit acceptance. The monthly plan charges US$29 today with no trial.
How does the plan adapt? Who decides?
Automatic: Strivy computes your insights from your logs (for example, protein below your target) and answers in chat using your profile and active plan. Suggested: after each session it proposes the next step, like adding weight, and your nutrition targets recalibrate with your progress and check-ins; you decide. Human: only with Online Coach, a coach reviews your plan every 21 days. App Only does not include a human coach.
Do you have results from people using only the app?
App Only is new. The coaches who designed it have 100+ in-person transformations at Meta Fitness Studio; we'll publish the first app-only results here as they come in. Eligible accounts can try the annual plan for 7 days.
How accurate is photo food logging?
The photo gives you an initial calorie and macro estimate to save time. You review the portions and correct anything before saving. You decide whether a meal is shared with your community.
I've never really trained. Do I have to go to a gym?
No. Your routine starts from your level and the time you have, and it's built for home or the gym, your call. It works wherever you are.
Who are the coaches and what does Online Coach add?
They're certified Meta Fitness Studio coaches. Online Coach (US$60/mo) is accountability: a weekly check-in on what you did, a WhatsApp message if you go off plan, and a review and adjustment of your plan with you every 21 days. It's all online, wherever you are.
Stop winging it. Start today.
7 days free on the App Only annual plan for eligible accounts. Then US$14.58/mo, billed yearly (US$174.99), or US$29/mo. Cancel the renewal anytime.
- Secure Stripe checkout
- Cancel anytime
- iPhone and Android